Before us
The client was an early-stage startup entering the market and needing fast, high-quality registrations to validate demand. Before this project, they had been running Meta campaigns for three months with weak results. My goal was to rebuild their acquisition system through Google Ads and deliver immediate performance improvements.
Point А
At the beginning of the project, the client had no prior experience running Google Ads.
What was the process of development?
Research and analysis
1.1. Identifying the target audience
1.2. Competitor analysis: (Research how competitors advertise their products).
Preparing an advertising campaign
2.1. Setting up Pixel and conversion events
2.2. Design of the business page.
Launch an advertising campaign
3.1. Advertising formats: (Carousel)
(Video advertising) (Catalogues)
3.2. Campaign goals:(Traffic) (Conversions) (Remarketing)
3.3 Targeting: (Detailed targeting)
(Lookalike audience) (Remarketing).
Optimisation and scaling
4.1 Performance analysis
4.2 Testing
4.3. Scaling
Additional activities:
(Launching campaigns)
Point B
REACHING THE TARGET AND BOOSTING ROAS
Results
➡️ 64 registrations in the first month
➡️ Total cost: $1,500
➡️ 3× better performance than three months of Meta Ads
➡️ High-quality leads that continued moving through the funnel
