Before us
The client approached us with the problem
of low ROAS and a high cost per purchase.
First and foremost, they wanted to increase
the profitability of their product.
Point А
After conducting a detailed audit of the account and the store, we found campaigns set up for a large number of geographies without narrowing the audience by interests or demographics. Hosting issues were also discovered, which could cause the website to not function properly. Recommendations for improving the website were also provided. With such settings and website issues, the client was receiving very few sales.
What was the process of development?
Research and analysis
1.1. Identifying the target audience
1.2. Competitor analysis: (Research how competitors advertise their products).
Preparing an advertising campaign
2.1. Setting up Pixel and conversion events
2.2. Preparation of advertising creatives
(video and static)
Launch an advertising campaign
3.1. Advertising formats: (Carousel)
(Video advertising) (Catalogues)
3.2. Campaign goals:(Sales)
3.3 Targeting: (Detailed targeting)
(Lookalike audience).
Optimisation and scaling
4.1 Performance analysis
4.2 Testing
4.3. Scaling
Additional activities:
(Launching campaigns)
Point B
The client still had hosting issues, and the website did not always function correctly. The product was niche for this country.
By following our plan and advertising launch strategy, we achieved a large number of add-to-cart actions.
By testing different types of static and video creatives, as well as catalog ads for different audiences, we identified that
the product catalog performs best in terms of generating leads.
We optimized the campaigns for the most relevant target audience and achieved more than 50 add-to-cart actions.
