- Leadgen
- Meta Ads
Budget
$1280
Niche
Leadgen
Ads
Meta Ads
Cost per result
$5,2
Leads
246
Location
UAE
Before us
We ran advertising on Meta, Google Ads, local marketplaces, influencers, Facebook groups, email marketing, and SEO. All of these channels delivered poor results.
Point А
After conducting a detailed audit of the account and the store, we found campaigns set up for a large number of geographies without narrowing the audience by interests or demographics. Hosting issues were also discovered, which could cause the website to not function properly. Recommendations for improving the website were also provided. With such settings and website issues, the client was receiving very few sales.
What was the process of development?
Research and analysis
1.1. Identifying the target audience
1.2. Competitor analysis: (Research how competitors advertise their products).
Preparing an advertising campaign
2.1. Setting up Pixel and conversion events
2.2. Preparation of advertising creatives
(video and static)
Launch an advertising campaign
3.1. Advertising formats: (Carousel)
(Video advertising)
3.2. 3.2. 3.2. Campaign goals: (Engagement)
3.3 Targeting: (Detailed targeting)
(Lookalike audience).
Optimisation and scaling
4.1 Performance analysis
4.2 Testing
4.3. Scaling
Additional activities:
(Launching campaigns)
Point B
Following our advertising launch plan and strategy, we achieved a large number of conversations.
By testing different types of static and video creatives, various audiences, excluding and adding languages, and testing different placements.
We optimized the campaigns for the most relevant target audience and achieved a good number of leads at a reasonable cost.
However, communication with the leads was poor; they were contacted at least a day later. The client did not want to change anything or test new approaches (for example, lead forms or calls).
