- Leadgen
- Meta Ads
Decreased the cost per lead from £100 to £30 in 5 weeks of active advertising
Where did it all start? Winning this client's trust was not easy, as she was careful to choose a contractor who would not just make a good result, but would also be easy to work with. As you can see, we worked together very successfully.
Before us
It was a start-up. The idea of the project was to collect claims from people who experienced the delay or cancellation of flights in the UK and were looking for compensation. There was no prior advertising, and the goalof the client was to test the whole business model and find out if it is viable and cost-effective.
Point А
- Advertising budget - £0/month
- Start-up
- Leads -
What was the process of development?
We prepared the analysis of the competitors and the target audience. The client had numerous hypotheses that we attempted to test. It was interesting that, actually, none of the client’s hypotheses worked. We prepared various static creatives and created a highly branched campaign structure to conduct as many tests as possible within the shortest period of time. The tests showed us that the narrow geolocation (only airports) was not effective, and the most cost-effective approach was to target people with interests and broad geolocation. Giving some time for ads to optimize, we managed to decrease the cost per claim from £100 to £30 in 5 weeks of active advertising, and the client was very happy about that.
Point B
(first month)
- Advertising budget — £2000
- Leads - 19
- Cost per lead — £105
Point B
(second month)
- Advertising budget — £2812
- Leads - 87
- Cost per lead — £32
Total
- Advertising budget — £4812
- Leads - 106
- Cost per lead — £45.4
