- E-commerce
- Meta Ads
Got first online sales with ROAS of 4 in the first month
Where did it all start? Winning this client's trust was not easy, as she was careful to choose a contractor who would not just make a good result, but would also be easy to work with. As you can see, we worked together very successfully.
Before us
Before us, the owner ran her own advertising campaigns with an awareness goal for several years, trying to get sales. At the time we started our work, she had been having business in Stockholm for 10 years. She was getting a pretty good number of offline sales in the store, but the online sales were not effective. And that was the main problem. Taking into account the specifics of the niche - a unique, one-of-a-kind, renovated piece of furniture, it required a specific approach to make online sales.
Point А
- Advertising budget - €200/month
- Advertising goal - awareness
- Sales - 0
What was the process of development?
Initially, we prepared the analysis for the store and found out that the audience reacts to the Nordic style very well. We were quite restricted in changing the style of the creatives, as the client wanted to stick to the strict minimalistic Nordic design that represents the Swedish vibe. We started with a budget of €1000/month. We launched the campaigns at the beginning of November and received our first sales on the second day. For the first month of cooperation, we received 19 sales with ROAS 3.92.
Point B
(first month)
- Advertising budget — €1000
- Sales - 19
- Cost per sale — €52
- Revenue — €3924
- ROAS — 392%
Total
- Advertising budget — €2000
- Sales - 40
- Cost per sale — €50
- Revenue — €8267,69
- ROAS — 413%
