Received CPL $4 with 60% rate of decision-makers for a online-workshop with CAPCE credits
Where did it all start?
Winning this client’s trust was not easy, as she was careful in choosing a contractor who would not only deliver strong results but also be easy to work with. As you can see, our collaboration turned out to be very successful. The client hosted a workshop offering free CAPCE credits for healthcare providers responsible for managing medical schools and healthcare facilities. The main product was an innovative valve for the bag-valve-mask that teaches proper ventilation techniques, preventing both over- and underventilation.
Before us
Before working with us, the client tried running Meta Ads independently. The webinar was hosted on Zoom, which did not allow pixel placement on the landing page. As a result, Meta Ads could not be properly optimized.
The main goal was to attract decision-makers from medical facilities and educational institutions and convert them into product buyers.
Point А
- Advertising budget - £333/month
- Leads - 140
- % of decision-makers: < 30%
- Cost per registration: $2.38
What was the process of development?
We carried out extensive work to analyze and fully understand the product, the target audience, and the permissions required to use specific wording in order to avoid legislative issues for the client.
The main challenge was the landing page: it was not possible to track conversions on the Zoom page, yet the client insisted on using this option. We decided to create an additional landing page to collect registrant information and then manually transfer the data to the Zoom registration page.
Point B
(first month)
- Advertising budget — $869,00
- Leads - 238
- Cost per lead — $3,65
- Number of decision-makers - 131
- % of decision-makers - 54.58%
Point B
(second month)
- Advertising budget — $1000
- Leads - 230
- Cost per lead — $4.46
- Number of decision-makers - 128
- % of decision-makers - 55,65%
