- Leadgen
- Google Ads
Budget
$1600
Niche
Leadgen
Ads
Meta Ads
Cost per lead
5.1$
Leads
324
Location
USA
Before us
The client had a successful Instagram and wanted to scale the business, but did not know how to expand to other channels or how to start working with Facebook, so we launched Meta ADS from scratch.
Point А
At the beginning of the project, there was no prior experience running Meta Ads.
What was the process of development?
Research and analysis
1.1. Identifying the target audience
1.2. Competitor analysis: (Research how competitors advertise their products).
Preparing an advertising campaign
2.1. Setting up Pixel and conversion events
2.2. Preparation of advertising creatives
(video and static)
Launch an advertising campaign
3.1. Advertising formats: (Carousel)
(Video advertising) (Catalogues)
3.2. 3.2. Campaign goals:(Traffic) (Conversions) (Remarketing)
3.3 Targeting: (Detailed targeting)
(Lookalike audience) (Remarketing).
Optimisation and scaling
4.1 Performance analysis
4.2 Testing
4.3. Scaling
Additional activities:
(Launching campaigns)
Point B
REACHING THE TARGET AND Lead generation
During this period, we received 324 leads at a price slightly above $5.1
