Google Ads helps you capture demand from people who are already searching for your product or service, and, based on their behavior, identify those who are potentially interested — turning this traffic into measurable leads and sales.
Service features
We build a full performance system around Google Ads: from strategy and tracking to campaigns, creatives, and daily optimization, so you always know how search, PMax, Display, and YouTube contribute to your revenue.
Quality over quantity
We focus on transparent performance and clear unit economics instead of chasing “more clicks”.
Certificates
We are officially certified by Google, including:
- Google Analytics Certified
- Google Ads Display Certified
- Google Ads Measurement Certified
- Google Ads Search Certified
- Google Ads Video Certified
Skilled Staff
Your account is managed by a team that lives in Google Ads and analytics every day: strategists, PPC managers, and analysts.
Business goals
We are always on your side: we look at your real business goals and work from metrics that matter — ROAS, ROI, higher average order value, and most importantly, growing your revenue.
Problems we solve
Meta ads are ideal for businesses that want a predictable, scalable flow of leads and sales instead of random spikes in traffic. We help when your current campaigns are too expensive, unstable, or simply not bringing the right audience, turning Meta into a channel with clear unit economics and growth potential.
Scope of work
- Analytics and strategy
- We prepare a detailed strategy and sales funnel, analyze demand and search intent, study your market and competitors in Google Ads (Search / PMax / Display / YouTube), structure your products and services, define KPIs (CPA / ROAS / ROI), and build unit economics.
- Account and tracking setup
- We configure Google Analytics 4, Google Tag Manager, set up events and conversion goals (purchase / lead / custom actions), and ensure proper tracking across all key touchpoints.
- Keyword research and structure
- We collect and cluster keywords for Search campaigns, build a logical campaign and ad group structure, and create a comprehensive list of negative keywords to cut irrelevant traffic.
- Messaging and USP
- We develop your unique value propositions, core offers, and advertising messages tailored to different segments, user intent levels, and funnel stages.
- Campaign creation and launch
- We launch Search campaigns (brand / non-brand / competitors), Performance Max, and Display/YouTube campaigns (if needed), with the correct settings for geo, languages, bidding strategies, and conversions.
- Creatives and ad assets
- We write high-performing ad copies (Responsive Search Ads, PMax assets), prepare up to dozens of text variations each month, and create video and banner creatives for PMax, Display, and YouTube, including AI/UGC-style assets when needed.
- Daily monitoring and optimization
- We monitor performance every day, optimize bids, keywords, search queries, PMax structures, and work systematically with ineffective traffic to improve efficiency.
- Creatives and brand assets
- We prepare the ad creatives that will be used in the campaigns and, if needed, develop the foundations of your brand identity.
- Scaling winning campaigns
- We identify campaigns and segments that deliver strong results and scale them carefully, preparing accounts and structures for higher budgets without losing profitability.
- Reporting and communication
- You get daily performance analytics, weekly syncs or calls, and a detailed monthly report with costs, conversions, CPA, ROAS, and a live dashboard in Looker Studio, plus regular ROI recalculations.
- Additional improvements
- We optimize product feeds, run A/B tests for campaigns and creatives, and prepare your account for further scaling or expansion into new markets and formats.
