Before us
The client was an early-stage startup entering the market and needing fast, high-quality registrations to validate demand. Before this project, they had been running Meta campaigns for three months with weak results. My goal was to rebuild their acquisition system through Google Ads and deliver immediate performance improvements.
Point А
The client only had rough idea sketches and did not have a product, a website, or a development strategy for the project.
What was the process of development?
Research and analysis
1.1. Identifying the target audience
1.2. Competitor analysis: (Research how competitors advertise their products).
Preparing an advertising campaign
2.1. Setting up Pixel and conversion events
2.2. Preparation of advertising creatives
(video and static)
Launch an advertising campaign
3.1. Advertising formats: (Carousel)
(Video advertising) (Catalogues)
3.2. Campaign goals:(Traffic) (Conversions) (Remarketing)
3.3 Targeting: (Detailed targeting)
(Lookalike audience) (Remarketing).
Optimisation and scaling
4.1 Performance analysis
4.2 Testing
4.3. Scaling
Additional activities:
(Launching campaigns)
Point B
Competitor analysis
Point B
Landing page preparation
Point B
Customer persona development
Point B
Product packaging Development of a website calculator
